After a preview at Somerset House’s fashion utopias, HIBU certainly retained attention. At Portugal Fashion's Bloom, their Autumn/Winter 2016 collection was part of the ones presented on the opening day – and what a great way to kick off the weekend. With a duality between chance and control, and how something that is destroyed can create something else, this collection showed great innovation.
HIBU is the result of a collaboration between Marta Gonçalves and Gonçalo Páscoa after they both graduated from Escola Superior de Artes Aplicadas, in Castelo Branco. The two designers decided to join their mutual interest in urban and unisex fashion, and their will to dissociate clothing form from gender. With highly innovative and modern vision about sportswear, they hope to bring a new angle to unisex wear – and hence change the norms.
“We need to destroy in order to create and to evolve,” explained the designers. Their Autumn/Winter 2016 collection depicted a correlation between chance and control, what happened to garments that were deconstructed and reconstructed without forethought, but still had to work together. The process was aimed at rethinking clothing and stripping it from the original idea of what it should be. As an example, an oversized pastel pink raincoat completely blurred the shape of the body and was tied tight above the knees, inverting in a way the usual silhouette.
The key aspect of this collection was unconventionality. Unconventional silhouettes, constructions, and unconventional materials. The last three looks illustrated it perfectly and constituted the highlights of the show. These looks were made out of recycled canvas, which the designers found at one of their artist’s friend studio. It fully represented their idea to use destruction as a way to make something new. The canvas were actually found in the trash, and had half-finished paintings on them. What the artist did not want anymore, was used by the designers to create garments that would close their collection in the best way possible.
[nggallery id=589]
HIBU is a brand that promotes individuality in unconventionality. As, in today’s society, assigned gender cannot be a way to define ourselves, garments can offer styles that would differentiate groups of unified men and women. HIBU proposed a great and innovative method to do so, and their way of thinking is certainly in agreement with modern culture.
Der Beitrag HIBU | Portugal Fashion Autumn/Winter 2016 erschien zuerst auf SUPERIOR MAGAZINE.